When you are working on driving revenue growth, your efforts to bring your marketing and sales closer together has never been more essential. In almost every organization, there is a gap between the sales and marketing departments. The first accuses the other of not providing enough qualified leads and the other accuses the first of not providing enough concise information on existing customers and on the various contacts established. But how do you reconcile the two?
Here is a good starting point to establish some ground for to bring your team to work closer together. With these five points, you can create a sense of collaboration in order to maximize their activities, efforts and efficiencies.