"By introducing data quality initiatives, some companies have added millions of dollars to their bottom line as they gain benefits such as increased sales, lower distribution costs and better compliance" - Andreas Bitterer, Gartner Research vice president.
Big data and business analytics forecast to reach more than $210 Billion dollars in revenue through 2020. But what it means for quality data?
Whether we are aware of it or not, data regulates many important decisions in our lives. Think of the way we communicate, the tools we use and the way we ran our company. Data is everywhere around us and has a tangible impact on our daily lives.
But what happens in a company when decisions are based on bad data? What are the impacts?