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5 Tips for Improving Synergy between Marketing and Sales

Posted by Robyn on Mar 12, 2018 4:00:00 PM

Providing account and contact insights is one of the most important things we can offer sales leaders." - Eric Martin, VP of Customer Experience Marketing, SAP 

Improving synergy between marketing and sales has never been more essential to drive revenue growth. In almost every organization, there is a gap between the sales and marketing departments. The first accuses the other of not providing enough qualified leads and the other accuses the first of not providing enough concise information on existing customers and on the various contacts established. But how do you reconcile the two?

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Topics: Bridge marketing and Sales

5 Tips to Better Manage Your Business Connections Information

Posted by Robyn on Feb 12, 2018 4:00:00 PM

Having the right business connections can provide you with a multitude of opportunities and cast a wide net of exposure. With social media channels, and face-to-face introductions in events and meetings, you may have more business contacts than you know what to do with, and you may not know which ones are the right ones to contact at any given time.

You need to effectively manage contact information for all your business connections to cultivate strong relationships, and eventually see those business connections bear the fruit of continuous and increased success. But the sheer volume of contact info that you acquire can be staggering. That’s why it’s important to have a few tricks and techniques to better manage your business connections.

Here are a few things to keep in mind to better manage your business connections information:

  1. Get to know your business connections
  2. Add notes and photos to your contact information
  3. Centralize all your contact information in one location
  4. Get rid of duplicate contact information entries
  5. Keep your contact information up-to-date
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Topics: Better Manage Business Connections Information

5 "Don't" Tips when Networking and Making Business Connections

Posted by Robyn on Jan 29, 2018 4:00:00 PM

Another event is coming up. You are getting ready to go and your entire focus is on how to network and make business connections to promote your brand and build relationships. So how do successful people network and avoid making others cringe?

Here are five essential tips on things not to do to help you avoid pitfalls when networking and making business connections:

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Topics: Networking and making business connections

A valuable tip for building business relationships at networking events

Posted by Robyn on Jan 15, 2018 4:00:00 PM

"The business of business is relationships; the business of life is human connection."
Robin S. Sharma

You go to networking events to promote your brand, build business relationships, and see what is going on out there in your community.

Being active in your business community is not really a choice; it’s a necessity.

Whether you’re attending an event or a meeting, you always encounter new people from various industries with common interests. It’s a great opportunity to build relationships and grow your business connections with so many people exchanging contact information in the hopes of reconnecting and doing business together.

But what is the best way to exchange contact information?

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Topics: Networking events

How to build, grow and maintain your contact information ecosystem

It is more than just about what you know. It is also about who you know.

Subscribe to our blog to get the best tips, tricks and insights on how to capture and maintain quality contact data in your CRM and MAP so you can better perform. You will learn more about:

  • Building your business connections ecosystem
  • Boosting your productivity
  • Promoting your brand and image with all your network
  • Driving sales and marketing with accurate up-to-date contact information

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