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Digital transformation ranks within the top ten business priorities among all industries around the world – for most, it...


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Tags: Digital Transformation

Digital transformation is more than a buzzword or a passing trend;

It’s the future!

Despite a relatively slow start, these...


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Tags: Digital Transformation

Inbound marketing was once the crown jewel of all the marketing initiatives you could run, but times are finally changing.

...


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Tags: Marketing performance, Account-Based Marketing

It’s hard to go wrong with account-based marketing (ABM)

85% of marketers who have used it and measured their results after,...


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Tags: Sales performance, Marketing performance, Account-Based Marketing

After our discussion of the many benefits of account-based marketing (ABM) in our last piece, it should come as no surprise to...


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Tags: Marketing performance, Lead Generation, Account-Based Marketing

It’s hard keeping a company’s sales numbers strong these days, and most organizations are eager to find any way to make this...


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Tags: Marketing performance, Account-Based Marketing

Most company leaders are aware of the importance of data to their business operations, but have you ever thought about whether...


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Tags: Contact data quality management, Lead Generation

Marketing presents many unique challenges, like any profession.

The four following issues are those which marketers like you...


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Tags: Marketing performance, Lead Generation

Sales is all about understanding your customers, and you might be surprised to hear that you’re overlooking one major aspect...


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Tags: Sales performance, Contact data quality management

Attending a great networking event is only step one of a successful attempt to create new contacts. Once the event is over,...


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Tags: Networking events, Sales performance, Contact data quality management,

This one reason costs businesses $9.7 million each year 😱 but it’s impossible to say how much larger that number would be if...


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Tags: Contact data quality management, Marketing performance, Email Marketing,

If you know you need new customers coming in to keep growing your business, it’s in your best interest to pay attention to...


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Tags: Marketing performance, Lead Generation

If you measure a marketing activity’s value by how much companies are willing to invest in it, lead generation is clearly near...


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Tags: Sales performance, Marketing performance, Lead Generation

Inbound marketing is gaining popularity, and with good reason.

Leads gained from inbound marketing cost 62% less on average...


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Tags: Marketing performance, Email Marketing, Lead Generation,

A quality lead is a marketer’s dream.

These leads are easy to convert into paying customers and have the needs and budget to...


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Tags: Sales performance, Marketing performance, Lead Generation

Email marketing is a relatively simple marketing technique that offers a great ROI, but only if it's done right. Furthermore,...


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Tags: Contact data quality management, Marketing performance, Email Marketing

 

While getting your hands on a large number of leads is great, it’s only half the battle.

The best lead converts fast and...


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Tags: Marketing performance, Lead Generation

Wherever your business is going in the next year or so, networking events are probably going to be a part of it. 84% of...


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Tags: Networking events, Marketing performance

Because follow-ups take place outside of the well-understood context of networking events, some people find them difficult to...


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Tags: Networking events, Sales performance, Lead Conversion

Networking is usually thought of as a solo activity, but this isn’t always the case. 68% of companies use networking events of...


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Tags: Networking events, Sales performance