Your sales and marketing content dose to improve productivity and performance

How can you bring your marketing and sales closer?

Posted by Elias Rizk on Nov 12, 2018 3:57:31 PM

When you are working on driving revenue growth, your efforts to bring your marketing and sales closer together has never been more essential. In almost every organization, there is a gap between the sales and marketing departments. The first accuses the other of not providing enough qualified leads and the other accuses the first of not providing enough concise information on existing customers and on the various contacts established. But how do you reconcile the two?

Here is a good starting point to establish some ground for to bring your team to work closer together. With these five points, you can create a sense of collaboration in order to maximize their activities, efforts and efficiencies.

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Topics: Sales performance, Marketing performance

8 things your boss wishes you knew about email bounces

Posted by Elias Rizk on Nov 9, 2018 11:16:43 AM

Think your boss doesn't care what your email bounce stats look like on each marketing campaign you run? Think again. Email marketing still produces over 4 times more revenue per dollar spent than any other digital marketing channel, so you can rest assured that your superiors want you to get it right. We've compiled a list of 8 critical things about email bounces that you might expect your boss to worry about - use these guidelines to get ahead of the game and impress them before they even bring anything up to you themselves.

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Topics: Email Marketing, Marketing performance, Contact data quality management

What you need to know about managing your email bounces

Posted by Elias Rizk on Nov 2, 2018 12:12:12 PM

Now that digital marketing is becoming an increasingly important piece of the industry (it's projected to take over 54% of overall marketing budgets within the next 5 years, with even greater increases for smaller companies), the role of a marketer has evolved. It's no longer enough just to create great engaging campaigns; you have to know how to optimize the technical infrastructure you use to deliver them, too. Quality marketing does not matter when your technical specifications are not in order. The most successful email marketing campaigns actively manage email bounces, and to make it to that level yourself, you'll have to do it too.

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Topics: Contact data quality management, Email Marketing, Marketing performance

How to nurture leads with digital marketing?

Posted by Elias Rizk on Oct 25, 2018 11:00:00 AM

Now that the average American spends 10 hours and 39 minutes a day with a screen in front of them, marketing has developed a new branch to continue to reach leads: digital marketing. This behemoth sub-category is projected to account for $113.18 billion in services by 2020. As various electronic devices like smartphones become more and more inextricably integrated into our daily lives, this discipline will only become more relevant. The time to master it is now, and we have the lead nurturing strategies to help you do it.

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Topics: Marketing performance

What is email deliverability and how to be great at it?

Posted by Elias Rizk on Oct 23, 2018 11:00:00 AM

Sending an email is easy, right? Just write it up, enter in the appropriate email addresses, and let it go. Marketing emails don't work that way; only 85% reach their intended recipient. Too many marketers don't realize this until they've incurred significant losses from that lack of knowledge. If you don't know what email deliverability is or how to improve yours in your campaigns, you're not operating at your full capacity as a marketer.

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Topics: Email Marketing, Marketing performance

How to nurture leads with content marketing?

Posted by Elias Rizk on Oct 17, 2018 11:00:00 AM

Content marketing is the second pillar of twenty-first century marketing strategies (standing alongside our previous topic, email marketing). 91% of B2B marketers currently use content marketing, followed by a slightly smaller 86% of B2C marketers. Whether it's blog posts, webinars, podcasts or even video games, marketers are producing all kinds of virtual freebies to get their brand's name out there and foster positive feelings toward it. Today, we'll help you harness content marketing's inherent lead nurturing potential and use it to get closer to achieving your business' financial goals.

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Topics: Marketing performance

How to nurture leads with email marketing?

Posted by Elias Rizk on Oct 9, 2018 4:00:00 PM

Email marketing is perhaps the one activity that nearly no marketer can afford to pass up. Not only is it much cheaper than comparable methods like direct mail advertising (no materials costs!), but there is plenty of evidence to suggest that it's much more effective too. Every dollar spent on email marketing in 2016 generated an average of $44 in return, up significantly from just a few years prior and still rising today - no other method even comes close to that level of efficacy.

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Topics: Email Marketing, Marketing performance

How to nurture leads with inbound marketing

Posted by Elias Rizk on Oct 4, 2018 5:00:00 PM

Inbound marketing is gaining popularity, and with good reason. Leads gained from inbound marketing cost 62% less on average than those gained from outbound marketing, making this strategy the clear choice for cost-conscious marketers. However, long lists of leads will only take you so far; it’s what you do with them that really counts. In this post, we'll talk about some essential principles that will help you nurture those initial leads into full-blown conversions using the strengths of inbound marketing as your guide.

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Topics: Marketing performance, Email Marketing

How to attract, convert and nurture leads with marketing?

Posted by Elias Rizk on Oct 2, 2018 11:00:00 AM

It's no secret that marketers need to be people-pleasers just as much as they need to be able to understand SEO or review performance metrics. The entire reason marketing exists as a concept is to recognize that it's not enough to put a product in front of a customer and hope they buy it. You have to entice people into choosing the brand you're representing over any of the many alternative available to them. Marketers are the professionals responsible for ensuring that this happens.

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Topics: Marketing performance

5 problems in networking events, and how to avoid them

Posted by Elias Rizk on Sep 27, 2018 4:00:00 PM

Another event is coming up. You are getting ready to go and your entire focus is on how to network and make business connections to promote your brand and build relationships. So how do successful people network and avoid making others cringe?

Here are five problems that you might face in networking events and how to avoid them:

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Topics: Sales performance

How marketing and sales are increasing their productivity and improving their performance

Marketing and sales professionals are challenging themselves to learn new tricks and adapt to new trends to maintain their top game in today's information overload and competitive markets.

Join them here to get the best productivity tips, tricks and insights related to quality contact information management, customer relationship management, marketing automation, and more.

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