“Providing account and contact insights is one of the most important things we can offer sales leaders." - Eric Martin, VP of Customer Experience Marketing, SAP
Improving synergy between marketing and sales has never been more essential to drive revenue growth. In almost every organization, there is a gap between the sales and marketing departments. The first accuses the other of not providing enough qualified leads and the other accuses the first of not providing enough concise information on existing customers and on the various contacts established. But how do you reconcile the two?