Your sales and marketing content dose to improve productivity and performance

4 steps to improve quality data, reduce cost and grow your revenue

Posted by Robyn on May 25, 2018 12:05:00 PM


"By introducing data quality initiatives, some companies have added millions of dollars to their bottom line as they gain benefits such as increased sales, lower distribution costs and better compliance" - Andreas Bitterer, Gartner Research vice president.

Big data and business analytics forecast to reach more than $210 Billion dollars in revenue through 2020. But what it means for quality data?

Whether we are aware of it or not, data regulates many important decisions in our lives. Think of the way we communicate, the tools we use and the way we ran our company. Data is everywhere around us and has a tangible impact on our daily lives.

But what happens in a company when decisions are based on bad data? What are the impacts?

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Topics: Manage quality contact information

5 "don't" tips when networking at events

Posted by Robyn on Apr 16, 2018 4:00:00 PM

Another event is coming up. You are getting ready to go and your entire focus is on how to network and make business connections to promote your brand and build relationships. So how do successful people network and avoid making others cringe?

Here are five essential tips on things not to do to help you avoid pitfalls when networking and making business connections:

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Topics: Networking events

5 tips to bring your marketing and sales closer together

Posted by Robyn on Mar 12, 2018 4:00:00 PM

Providing account and contact insights is one of the most important things we can offer sales leaders." - Eric Martin, VP of Customer Experience Marketing, SAP 

When you are working on driving revenue growth, your efforts to bring your marketing and sales closer together has never been more essential. In almost every organization, there is a gap between the sales and marketing departments. The first accuses the other of not providing enough qualified leads and the other accuses the first of not providing enough concise information on existing customers and on the various contacts established. But how do you reconcile the two?

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Topics: Bridge marketing and sales

5 tips to better manage your contact Information

Posted by Robyn on Feb 12, 2018 4:00:00 PM

Having the right business connections can provide you with a multitude of opportunities and cast a wide net of exposure. With social media channels, and face-to-face introductions in events and meetings, you may have more business contacts than you know what to do with, and you may not know which ones are the right ones to contact at any given time.

You need to effectively manage contact information for all your business connections to cultivate strong relationships, and eventually see those business connections bear the fruit of continuous and increased success. But the sheer volume of contact info that you acquire can be staggering. That’s why it’s important to have a few tricks and techniques to better manage your business connections.

Here are a few things to keep in mind to better manage your business connections information:

  1. Get to know your business connections
  2. Add notes and photos to your contact information
  3. Centralize all your contact information in one location
  4. Get rid of duplicate contact information entries
  5. Keep your contact information up-to-date
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Topics: Manage quality contact information

A valuable tip for building business relationships at networking events

Posted by Robyn on Jan 15, 2018 4:00:00 PM

"The business of business is relationships; the business of life is human connection."
Robin S. Sharma

You go to networking events to promote your brand, build business relationships, and see what is going on out there in your community.

Being active in your business community is not really a choice; it’s a necessity.

Whether you’re attending an event or a meeting, you always encounter new people from various industries with common interests. It’s a great opportunity to build relationships and grow your business connections with so many people exchanging contact information in the hopes of reconnecting and doing business together.

But what is the best way to exchange contact information?

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Topics: Networking events

How marketing and sales are increasing their productivity and improving their performance

Marketing and sales professionals are challenging themselves to learn new tricks and adapt to new trends to maintain their top game in today's information overload and competitive markets.

Join them here to get the best productivity tips, tricks and insights related to quality contact information management, customer relationship management, marketing automation, and more.

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