Data is a shockingly underused resource in the modern business world. Despite the fact that most businesses collect it in some fashion, a mere 39% of them are actually making use of their contact data in a productive way. Part of the reason for this may be that this data is not of sufficient quality to be helpful. This is, of course, a tremendous waste. This resource holds incredible potential, and while it does require some active intervention to render it useful, getting your data quality in line up-front sure to pay off.
Excellent quality data is an elusive thing. Only 3% of all companies have databases that conform to even basic data quality standards (meaning that 97 out of 100 of their records are considered to be of good quality). This is an extremely low number, but perhaps it shouldn't be surprising. There are six key features that make up excellent quality data, and all six must be present in order for data to qualify.
Topics: Contact data quality management
Here's a shocking statistic: poor quality data reportedly costs businesses $9.7 million per year. What's worse, the nature of the problem means that you probably don't even know if it's affecting you.
Getting the Right Data
Data is a huge part of what makes modern marketing and selling techniques possible, and that's why we all keep contact data records. However, not just any contact data will do. You need quality data if you're going to make a positive impact on your business, and that's where contact data quality management comes in. This term refers to the process of monitoring and controlling the quality of your contact data - data that is:
Every marketer makes mistakes, I know I do, but we all aim to make as few as possible. With 82% of both B2B and B2C companies incorporate email in their marketing strategies, most marketers will be doing some email marketing work whether they are proficient in it or not. Even if you think of yourself as a seasoned email pro, you might be surprised at some of the little things that may be escaping your notice. A savvy marketer knows that there is always room for improvement; that's why we're bringing you this list of seven mistakes you may be making when working on your email marketing initiatives.
Email marketing may have only recently become ubiquitous, but it's actually much older than many people think. As of 2018, email marketing has experienced a 40-year history of both successes and failures. Over that time, certain standards have evolved. There are many rules that email marketers are generally expected to follow. You probably know many of them already: grow your subscribers list organically, track things like click-through and open rates, remember your call-to-action at the end, and many more.
When you are working on driving revenue growth, your efforts to bring your marketing and sales closer together has never been more essential. In almost every organization, there is a gap between the sales and marketing departments. The first accuses the other of not providing enough qualified leads and the other accuses the first of not providing enough concise information on existing customers and on the various contacts established. But how do you reconcile the two?
Here is a good starting point to establish some ground for to bring your team to work closer together. With these five points, you can create a sense of collaboration in order to maximize their activities, efforts and efficiencies.
Think your boss doesn't care what your email bounce stats look like on each marketing campaign you run? Think again. Email marketing still produces over 4 times more revenue per dollar spent than any other digital marketing channel, so you can rest assured that your superiors want you to get it right. We've compiled a list of 8 critical things about email bounces that you might expect your boss to worry about - use these guidelines to get ahead of the game and impress them before they even bring anything up to you themselves.
Now that digital marketing is becoming an increasingly important piece of the industry (it's projected to take over 54% of overall marketing budgets within the next 5 years, with even greater increases for smaller companies), the role of a marketer has evolved. It's no longer enough just to create great engaging campaigns; you have to know how to optimize the technical infrastructure you use to deliver them, too.
Quality marketing does not matter when your technical specifications are not in order. The most successful email marketing campaigns actively manage email bounces, and to make it to that level yourself, you'll have to do it too.
Now that the average American spends 10 hours and 39 minutes a day with a screen in front of them, marketing has developed a new branch to continue to reach leads: digital marketing. This behemoth sub-category is projected to account for $113.18 billion in services by 2020. As various electronic devices like smartphones become more and more inextricably integrated into our daily lives, this discipline will only become more relevant. The time to master it is now, and we have the lead nurturing strategies to help you do it.
Topics: Marketing performance