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Elias Rizk
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Recent Posts

How to get more customers with inbound marketing?

Posted by Elias Rizk on Apr 3, 2019 11:00:00 AM

Inbound marketing is gaining popularity, and with good reason.

Leads gained from inbound marketing cost 62% less on average than those gained from outbound marketing, making this strategy the clear choice for cost-conscious marketers.

However, long lists of leads will only take you so far; it’s what you do with them that really counts.

In this post, we'll talk about some essential principles that will help you nurture those initial leads into full-blown conversions using the strengths of inbound marketing as your guide.

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Topics: Marketing performance, Email Marketing, Lead Generation, Lead Conversion

How to reach out your leads through email marketing?

Posted by Elias Rizk on Mar 20, 2019 11:00:00 AM

Email marketing is a relatively simple marketing technique that offers a great ROI, but only if it's done right. Furthermore, it's one of the best ways to reach leads, build relationships and increase sales, especially if you’re on a budget.

Did you know that many of your marketing emails may never be reaching your subscribers' inboxes?

If you weren't concerned about your email delivery rate before reading this, you should be.

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Topics: Contact data quality management, Marketing performance, Email Marketing

Where will networking events be one year from now

Posted by Elias Rizk on Feb 26, 2019 11:00:00 AM

Wherever your business is going in the next year or so, networking events are probably going to be a part of it. 84% of professionals in leadership roles agree that live events (including networking events) are critical to the success of their companies. Given how important they are, they deserve some extra consideration. Don’t write off next year’s events as just another matter of course; the world of networking events is changing, and yours should be changing with it.

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Topics: Networking events, Marketing performance

How to improve lead conversion after networking events?

Posted by Elias Rizk on Feb 20, 2019 11:00:00 AM

Because follow-ups take place outside of the well-understood context of networking events, some people find them difficult to navigate and therefore abandon the idea altogether. Unfortunately, that choice is sure to have detrimental effects on business revenue. Up to 80% of leads are not followed up on after B2B networking events; that’s a whole lot of lost potential.

Perfecting the art of the follow-up is one of the most useful things any professional can learn regardless of what field they are in. Anyone can chat with people at an event, but someone who takes the time to seek those same people out later and sow the seeds of a proper relationship are the ones who will ultimately see the most success. That’s why it’s important to know the best follow-up processes to employ and why.

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Topics: Networking events, Sales performance, Lead Conversion

Get your team ready for networking events

Posted by Elias Rizk on Feb 14, 2019 11:00:00 AM

Networking is usually thought of as a solo activity, but this isn’t always the case. 68% of companies use networking events of some kind to draw in the bulk of their sales leads. Strategies like this mean that networking has to be a team effort. If you’re getting ready to lead your team into a new networking event, it’s up to you to prepare them. This four-step plan is a great place to start.

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Topics: Networking events, Sales performance

Don't lose your leads from networking events

Posted by Elias Rizk on Feb 5, 2019 11:00:00 AM

Attending a great networking event is only step one of a successful attempt to create new contacts. Once the event is over, what next? Although about 75% of people network in some way, not all of them understand that an event is only meant to provide initial introductions to people of interest. It’s up to you to take it the rest of the way or watch those budding new business relationships wither.

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Topics: Networking events, Sales performance, Contact data quality management, Marketing performance, Lead Generation

4 ways to get the most out of networking events

Posted by Elias Rizk on Jan 30, 2019 11:00:00 AM

We all know that networking is an important part of being part of the working world; however, it may not always be easy to give this activity the attention it deserves. 41% of professionals say that they would like to network more, but they simply do not have the time to do so. If you’re anything like them, you need to make sure that the time that you do spend at events counts for something. Believe it or not, the right actions and attitudes can have a big impact on networking outcomes.

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Topics: Networking events, Sales performance, Marketing performance

The one tool you might be missing in networking events

Posted by Elias Rizk on Jan 24, 2019 12:18:05 PM


Networking events may occasionally seem like an outdated concept now that it’s possible to speak to anyone from anywhere at the touch of a button, but the stats on this matter speak for themselves. 40% of new prospects that you meet face-to-face can be expected to convert into new customers at some point; there's no better way to start off a business relationship.

Going to networking events is clearly worth doing, but it’s also worth thinking about what you might do to boost the effectiveness of the time, energy and resources you’re investing to do so. Getting the right tools at your side is critical to making this happen, and there’s one in particular that you might miss: Lead capturing mobile app.

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Topics: Networking events, Sales performance, Marketing performance

🙂 How to make networking events effective and fun?

Posted by Elias Rizk on Jan 16, 2019 11:00:00 AM

Networking events are a great way to extend your contact base and reach for greater success; 78% of start-ups cite networking as being critical to establishing their early customer base. However, these events have developed a bit of a dour reputation over the years. If picturing one makes you think of a joyless congregation of grey suits, you’re not alone, but you’ve still got the wrong idea. Networking events can be both effective and fun – in fact, these two goals often go hand in hand. With these tips, the next one you host could be the best your guests attend all year.

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Topics: Networking events, Sales performance, Marketing performance

The next big thing in data quality is getting ready for AI

Posted by Elias Rizk on Jan 9, 2019 11:00:00 AM


Artificial intelligence, AI, isn’t just a science fiction concept anymore. This innovation has become the new trend in information technology and it is about to bring massive change to just about every industry. It is projected to account for $36.8 billion in revenue by the end of the year 2025.

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Topics: Sales performance, Contact data quality management, Marketing performance