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Attending a great networking event is only step one of a successful attempt to create new contacts. Once the event is over,...


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Tags: Networking events, Sales performance, Contact data quality management,

Inbound marketing is gaining popularity, and with good reason.

Leads gained from inbound marketing cost 62% less on average...


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Tags: Marketing performance, Email Marketing, Lead Generation,

Email marketing is a relatively simple marketing technique that offers a great ROI, but only if it's done right. Furthermore,...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Wherever your business is going in the next year or so, networking events are probably going to be a part of it. 84% of...


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Tags: Networking events, Marketing performance

Because follow-ups take place outside of the well-understood context of networking events, some people find them difficult to...


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Tags: Networking events, Sales performance, Lead Conversion

Networking is usually thought of as a solo activity, but this isn’t always the case. 68% of companies use networking events of...


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Tags: Networking events, Sales performance

We all know that networking is an important part of being part of the working world; however, it may not always be easy to...


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Tags: Networking events, Sales performance, Marketing performance

 Networking events may occasionally seem like an outdated concept now that it’s possible to speak to anyone from anywhere at...


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Tags: Networking events, Sales performance, Marketing performance

Networking events are a great way to extend your contact base and reach for greater success; 78% of start-ups cite networking...


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Tags: Networking events, Sales performance, Marketing performance

 

Artificial intelligence, AI, isn’t just a science fiction concept anymore. This innovation has become the new trend in...


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Tags: Sales performance, Contact data quality management, Marketing performance

Data is a shockingly underused resource in the modern business world. Despite the fact that most businesses collect it in some...


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Tags: Sales performance, Contact data quality management, Marketing performance

 Excellent quality data is an elusive thing. Only 3% of all companies have databases that conform to even basic data quality...


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Tags: Contact data quality management, Marketing performance

When was the last time you thought about what state your company's contact data records were in? 🤔

If you don't know,...


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Tags: Contact data quality management

Here's a shocking statistic:

Poor quality data reportedly costs businesses $9.7 million per year 😱

What's worse, the nature...


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Tags: Contact data quality management, Marketing performance

Every marketer makes mistakes, I know I do, but we all aim to make as few as possible. With 82% of both B2B and B2C companies...


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Tags: Marketing performance, Email Marketing

Email marketing may have only recently become ubiquitous, but it's actually much older than many people think. As of 2018,...


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Tags: Marketing performance, Email Marketing

 

When you are working on driving revenue growth, your efforts to bring your marketing and sales closer together has never...


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Tags: Sales performance, Marketing performance

Think your boss doesn't care what your email bounce stats look like on each marketing campaign you run? Think again. Email...


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Tags: Contact data quality management, Marketing performance, Email Marketing

 

Now that digital marketing is becoming an increasingly important piece of the industry (it's projected to take over 54% of...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Now that the average American spends 10 hours and 39 minutes a day with a screen in front of them, marketing has developed a...


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Tags: Marketing performance, Lead Generation