While getting your hands on a large number of leads is great, it’s only half the battle. The best lead converts fast and stays forever, but not every lead will provide any revenue at all. 70% of marketers say that the most important objective in a good lead generation strategy is to improve lead quality. The way you capture, build and manage your contact profiles is what will determine your overall level of lead quality, and with it, your success as a company.
Like any profession, marketing presents many unique challenges. Only 22% of marketers are happy with their marketing conversion rates, leaving a lot of room for improvement. The four following issues are those which marketers like you are most worried about right now and they’re likely to be affecting you too. By figuring out how to remedy them early on, you’ll ensure that they can’t continue to hinder you going forward.