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If you measure a marketing activity’s value by how much companies are willing to invest in it, lead generation is clearly near...


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Tags: Sales performance, Marketing performance, Lead Generation

Inbound marketing is gaining popularity, and with good reason.

Leads gained from inbound marketing cost 62% less on average...


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Tags: Marketing performance, Email Marketing, Lead Generation,

A quality lead is a marketer’s dream.

These leads are easy to convert into paying customers and have the needs and budget to...


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Tags: Sales performance, Marketing performance, Lead Generation

 

While getting your hands on a large number of leads is great, it’s only half the battle.

The best lead converts fast and...


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Tags: Marketing performance, Lead Generation

Wherever your business is going in the next year or so, networking events are probably going to be a part of it.

84% of...


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Tags: Networking events, Marketing performance

Because follow-ups take place outside of the well-understood context of networking events, some people find them difficult to...


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Tags: Networking events, Sales performance, Lead Conversion

Networking is usually thought of as a solo activity, but this isn’t always the case. 68% of companies use networking events of...


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Tags: Networking events, Sales performance

We all know that networking is an important part of being part of the working world;

However, it may not always be easy to...


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Tags: Networking events, Sales performance, Marketing performance

Networking events are a great way to extend your contact base and reach for greater success; 78% of start-ups cite networking...


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Tags: Networking events, Sales performance, Marketing performance

 Artificial intelligence, AI, isn’t just a science fiction concept anymore. This innovation has become the new trend in...


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Tags: Sales performance, Contact data quality management, Marketing performance

Data is a shockingly underused resource in the modern business world. Despite the fact that most businesses collect it in some...


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Tags: Sales performance, Contact data quality management, Marketing performance

Excellent quality data is an elusive thing. Only 3% of all companies have databases that conform to even basic data quality...


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Tags: Contact data quality management, Marketing performance

When was the last time you thought about what state your company's contact data records were in? 🤔

If you don't know,...


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Tags: Contact data quality management

Here's a shocking statistic:

Poor quality data reportedly costs businesses $9.7 million per year 😱

What's worse, the nature...


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Tags: Contact data quality management, Marketing performance

Every marketer makes mistakes, I know I do, but we all aim to make as few as possible.

With 82% of both B2B and B2C companies...


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Tags: Marketing performance, Email Marketing

Email marketing may have only recently become ubiquitous, but it's actually much older than many people think. As of 2018,...


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Tags: Marketing performance, Email Marketing

Think your boss doesn't care what your email bounce stats look like on each marketing campaign you run?🧐

Think again.

Email...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Now that digital marketing is becoming an increasingly important piece of the industry (it's projected to take over 54% of...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Now that the average American spends 10 hours and 39 minutes a day with a screen in front of them, marketing has developed a...


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Tags: Marketing performance, Lead Generation

Sending an email is easy, right? Just write it up, enter in the appropriate email addresses, and let it go. Marketing emails...


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Tags: Contact data quality management, Marketing performance, Email Marketing