Your sales and marketing content dose to improve productivity and performance

What is email deliverability and how to be great at it?

Posted by Elias Rizk on Oct 23, 2018 11:00:00 AM

Sending an email is easy, right? Just write it up, enter in the appropriate email addresses, and let it go. Marketing emails don't work that way; only 85% reach their intended recipient. Too many marketers don't realize this until they've incurred significant losses from that lack of knowledge. If you don't know what email deliverability is or how to improve yours in your campaigns, you're not operating at your full capacity as a marketer.

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Topics: Email Marketing, Marketing performance, Contact data quality management

How to nurture leads with content marketing?

Posted by Elias Rizk on Oct 17, 2018 11:00:00 AM

Content marketing is the second pillar of twenty-first century marketing strategies (standing alongside our previous topic, email marketing). 91% of B2B marketers currently use content marketing, followed by a slightly smaller 86% of B2C marketers. Whether it's blog posts, webinars, podcasts or even video games, marketers are producing all kinds of virtual freebies to get their brand's name out there and foster positive feelings toward it. Today, we'll help you harness content marketing's inherent lead nurturing potential and use it to get closer to achieving your business' financial goals.

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Topics: Marketing performance

How to nurture leads with email marketing?

Posted by Elias Rizk on Oct 9, 2018 4:00:00 PM

Email marketing is perhaps the one activity that nearly no marketer can afford to pass up. Not only is it much cheaper than comparable methods like direct mail advertising (no materials costs!), but there is plenty of evidence to suggest that it's much more effective too. Every dollar spent on email marketing in 2016 generated an average of $44 in return, up significantly from just a few years prior and still rising today - no other method even comes close to that level of efficacy.

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Topics: Email Marketing, Marketing performance

How to nurture leads with inbound marketing

Posted by Elias Rizk on Oct 4, 2018 5:00:00 PM

Inbound marketing is gaining popularity, and with good reason. Leads gained from inbound marketing cost 62% less on average than those gained from outbound marketing, making this strategy the clear choice for cost-conscious marketers. However, long lists of leads will only take you so far; it’s what you do with them that really counts. In this post, we'll talk about some essential principles that will help you nurture those initial leads into full-blown conversions using the strengths of inbound marketing as your guide.

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Topics: Marketing performance, Email Marketing

How to attract, convert and nurture leads with marketing?

Posted by Elias Rizk on Oct 2, 2018 11:00:00 AM

It's no secret that marketers need to be people-pleasers just as much as they need to be able to understand SEO or review performance metrics. The entire reason marketing exists as a concept is to recognize that it's not enough to put a product in front of a customer and hope they buy it. You have to entice people into choosing the brand you're representing over any of the many alternative available to them. Marketers are the professionals responsible for ensuring that this happens.

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Topics: Marketing performance

5 problems in networking events, and how to avoid them

Posted by Elias Rizk on Sep 27, 2018 4:00:00 PM

Another event is coming up. You are getting ready to go and your entire focus is on how to network and make business connections to promote your brand and build relationships. So how do successful people network and avoid making others cringe?

Here are five problems that you might face in networking events and how to avoid them:

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Topics: Sales performance

🙌 10 easy to do tips to improve email marketing delivery rate

Posted by Elias Rizk on Sep 24, 2018 4:00:00 PM

Email marketing is a relatively simple marketing technique that offers a great ROI, but only if it's done right. Did you know that many of your marketing emails may never be reaching your subscribers' inboxes? If you weren't concerned about your email delivery rate before reading this, you should be.

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Topics: Email Marketing, Marketing performance, Contact data quality management

Do you need to perform email quality verification frequently?

Posted by Elias Rizk on Sep 13, 2018 12:00:00 PM

Email marketing is the cornerstone of any modern inbound marketing strategy, but the design and content of the messages are not the only things you should be considering. Investing in email quality verification is a vital part of a smartly designed campaign and will ensure that those emails actually end up where they need to go. After all, the flashiest and highest-converting campaigns are worthless if they can't reach potential customers. 

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Topics: Marketing performance, Email Marketing, Contact data quality management

How can you turn sales objections to your advantage?

Posted by Elias Rizk on Jun 13, 2018 5:00:00 PM


“Acknowledge that if you do not change your method, you will get the same results, if not worse, if your competitors change theirs” - Jack Welch.

You just finished your meeting with a prospect and his response about your product or service was not thrilling. You probably felt this before. So what do you do next? Well, before thinking about what to do next, let us take a few minutes and go through the "not so thrilling" response. Did he tell you he already has another supplier? Or that he is not familiar with your company? Does he need more time? or is he already doing it internally? You would love that last one, because most of the time your biggest competitor is your customer. 

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Topics: Sales performance

4 steps to improve data quality in your systems

Posted by Elias Rizk on May 25, 2018 12:05:00 PM


"By introducing data quality initiatives, some companies have added millions of dollars to their bottom line as they gain benefits such as increased sales, lower distribution costs and better compliance" - Andreas Bitterer, Gartner Research vice president.

Big data and business analytics forecast to reach more than $210 Billion dollars in revenue through 2020. But what it means for quality data?

Whether we are aware of it or not, data regulates many important decisions in our lives. Think of the way we communicate, the tools we use and the way we ran our company. Data is everywhere around us and has a tangible impact on our daily lives.

But what happens in a company when decisions are based on bad data? What are the impacts?

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Topics: Contact data quality management