Every marketer makes mistakes, I know I do, but we all aim to make as few as possible. With 82% of both B2B and B2C companies incorporate email in their marketing strategies, most marketers will be doing some email marketing work whether they are proficient in it or not. Even if you think of yourself as a seasoned email pro, you might be surprised at some of the little things that may be escaping your notice. A savvy marketer knows that there is always room for improvement; that's why we're bringing you this list of seven mistakes you may be making when working on your email marketing initiatives.
Email marketing may have only recently become ubiquitous, but it's actually much older than many people think. As of 2018, email marketing has experienced a 40-year history of both successes and failures. Over that time, certain standards have evolved. There are many rules that email marketers are generally expected to follow. You probably know many of them already: grow your subscribers list organically, track things like click-through and open rates, remember your call-to-action at the end, and many more.
When you are working on driving revenue growth, your efforts to bring your marketing and sales closer together has never been more essential. In almost every organization, there is a gap between the sales and marketing departments. The first accuses the other of not providing enough qualified leads and the other accuses the first of not providing enough concise information on existing customers and on the various contacts established. But how do you reconcile the two?
Here is a good starting point to establish some ground for to bring your team to work closer together. With these five points, you can create a sense of collaboration in order to maximize their activities, efforts and efficiencies.
Think your boss doesn't care what your email bounce stats look like on each marketing campaign you run? Think again. Email marketing still produces over 4 times more revenue per dollar spent than any other digital marketing channel, so you can rest assured that your superiors want you to get it right. We've compiled a list of 8 critical things about email bounces that you might expect your boss to worry about - use these guidelines to get ahead of the game and impress them before they even bring anything up to you themselves.
Now that digital marketing is becoming an increasingly important piece of the industry (it's projected to take over 54% of overall marketing budgets within the next 5 years, with even greater increases for smaller companies), the role of a marketer has evolved. It's no longer enough just to create great engaging campaigns; you have to know how to optimize the technical infrastructure you use to deliver them, too.
Quality marketing does not matter when your technical specifications are not in order. The most successful email marketing campaigns actively manage email bounces, and to make it to that level yourself, you'll have to do it too.
Now that the average American spends 10 hours and 39 minutes a day with a screen in front of them, marketing has developed a new branch to continue to reach leads: digital marketing. This behemoth sub-category is projected to account for $113.18 billion in services by 2020. As various electronic devices like smartphones become more and more inextricably integrated into our daily lives, this discipline will only become more relevant. The time to master it is now, and we have the lead nurturing strategies to help you do it.
Sending an email is easy, right? Just write it up, enter in the appropriate email addresses, and let it go. Marketing emails don't work that way; only 85% reach their intended recipient. Too many marketers don't realize this until they've incurred significant losses from that lack of knowledge. If you don't know what email deliverability is or how to improve yours in your campaigns, you're not operating at your full capacity as a marketer.
Content marketing is the second pillar of twenty-first century marketing strategies (standing alongside our previous topic, email marketing). 91% of B2B marketers currently use content marketing, followed by a slightly smaller 86% of B2C marketers. Whether it's blog posts, webinars, podcasts or even video games, marketers are producing all kinds of virtual freebies to get their brand's name out there and foster positive feelings toward it. Today, we'll help you harness content marketing's inherent lead nurturing potential and use it to get closer to achieving your business' financial goals.
Email marketing is perhaps the one activity that nearly no marketer can afford to pass up. Not only is it much cheaper than comparable methods like direct mail advertising (no materials costs!), but there is plenty of evidence to suggest that it's much more effective too. Every dollar spent on email marketing in 2016 generated an average of $44 in return, up significantly from just a few years prior and still rising today - no other method even comes close to that level of efficacy.
Inbound marketing is gaining popularity, and with good reason. Leads gained from inbound marketing cost 62% less on average than those gained from outbound marketing, making this strategy the clear choice for cost-conscious marketers. However, long lists of leads will only take you so far; it’s what you do with them that really counts. In this post, we'll talk about some essential principles that will help you nurture those initial leads into full-blown conversions using the strengths of inbound marketing as your guide.