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Email marketing is a relatively simple marketing technique that offers a great ROI, but only if it's done right. Furthermore,...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Most company leaders are aware of the importance of data to their business operations, but have you ever thought about whether...


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Tags: Contact data quality management, Lead Generation

Sales is all about understanding your customers, and you might be surprised to hear that you’re overlooking one major aspect...


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Tags: Sales performance, Contact data quality management

Attending a great networking event is only step one of a successful attempt to create new contacts. Once the event is over,...


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Tags: Networking events, Sales performance, Contact data quality management,

This one reason costs businesses $9.7 million each year 😱 but it’s impossible to say how much larger that number would be if...


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Tags: Contact data quality management, Marketing performance, Email Marketing,

 Artificial intelligence, AI, isn’t just a science fiction concept anymore. This innovation has become the new trend in...


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Tags: Sales performance, Contact data quality management, Marketing performance

Data is a shockingly underused resource in the modern business world. Despite the fact that most businesses collect it in some...


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Tags: Sales performance, Contact data quality management, Marketing performance

Excellent quality data is an elusive thing. Only 3% of all companies have databases that conform to even basic data quality...


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Tags: Contact data quality management, Marketing performance

When was the last time you thought about what state your company's contact data records were in? 🤔

If you don't know,...


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Tags: Contact data quality management

Here's a shocking statistic:

Poor quality data reportedly costs businesses $9.7 million per year 😱

What's worse, the nature...


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Tags: Contact data quality management, Marketing performance

Think your boss doesn't care what your email bounce stats look like on each marketing campaign you run?🧐

Think again.

Email...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Now that digital marketing is becoming an increasingly important piece of the industry (it's projected to take over 54% of...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Sending an email is easy, right? Just write it up, enter in the appropriate email addresses, and let it go. Marketing emails...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Email marketing is the cornerstone of any modern inbound marketing strategy, but the design and content of the messages are...


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Tags: Contact data quality management, Marketing performance, Email Marketing

 "By introducing data quality initiatives, some companies have added millions of dollars to their bottom line as they gain...


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Tags: Contact data quality management