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This one reason costs businesses $9.7 million each year 😱 but it’s impossible to say how much larger that number would be if...


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Tags: Contact data quality management, Marketing performance, Email Marketing,

Inbound marketing is gaining popularity, and with good reason.

Leads gained from inbound marketing cost 62% less on average...


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Tags: Marketing performance, Email Marketing, Lead Generation,

Email marketing is a relatively simple marketing technique that offers a great ROI, but only if it's done right. Furthermore,...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Every marketer makes mistakes, I know I do, but we all aim to make as few as possible. With 82% of both B2B and B2C companies...


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Tags: Marketing performance, Email Marketing

Email marketing may have only recently become ubiquitous, but it's actually much older than many people think. As of 2018,...


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Tags: Marketing performance, Email Marketing

Think your boss doesn't care what your email bounce stats look like on each marketing campaign you run? Think again. Email...


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Tags: Contact data quality management, Marketing performance, Email Marketing

 

Now that digital marketing is becoming an increasingly important piece of the industry (it's projected to take over 54% of...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Sending an email is easy, right? Just write it up, enter in the appropriate email addresses, and let it go. Marketing emails...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Email marketing is perhaps the one activity that nearly no marketer can afford to pass up. Not only is it much cheaper than...


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Tags: Marketing performance, Email Marketing, Lead Generation

Email marketing is the cornerstone of any modern inbound marketing strategy, but the design and content of the messages are...


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Tags: Contact data quality management, Marketing performance, Email Marketing