Every marketer makes mistakes, I know I do, but we all aim to make as few as possible. With 82% of both B2B and B2C companies incorporate email in their marketing strategies, most marketers will be doing some email marketing work whether they are proficient in it or not. Even if you think of yourself as a seasoned email pro, you might be surprised at some of the little things that may be escaping your notice. A savvy marketer knows that there is always room for improvement; that's why we're bringing you this list of seven mistakes you may be making when working on your email marketing initiatives.
Email marketing may have only recently become ubiquitous, but it's actually much older than many people think. As of 2018, email marketing has experienced a 40-year history of both successes and failures. Over that time, certain standards have evolved. There are many rules that email marketers are generally expected to follow. You probably know many of them already: grow your subscribers list organically, track things like click-through and open rates, remember your call-to-action at the end, and many more.
Think your boss doesn't care what your email bounce stats look like on each marketing campaign you run? Think again. Email marketing still produces over 4 times more revenue per dollar spent than any other digital marketing channel, so you can rest assured that your superiors want you to get it right. We've compiled a list of 8 critical things about email bounces that you might expect your boss to worry about - use these guidelines to get ahead of the game and impress them before they even bring anything up to you themselves.
Now that digital marketing is becoming an increasingly important piece of the industry (it's projected to take over 54% of overall marketing budgets within the next 5 years, with even greater increases for smaller companies), the role of a marketer has evolved. It's no longer enough just to create great engaging campaigns; you have to know how to optimize the technical infrastructure you use to deliver them, too.
Quality marketing does not matter when your technical specifications are not in order. The most successful email marketing campaigns actively manage email bounces, and to make it to that level yourself, you'll have to do it too.
Sending an email is easy, right? Just write it up, enter in the appropriate email addresses, and let it go. Marketing emails don't work that way; only 85% reach their intended recipient. Too many marketers don't realize this until they've incurred significant losses from that lack of knowledge. If you don't know what email deliverability is or how to improve yours in your campaigns, you're not operating at your full capacity as a marketer.
Email marketing is perhaps the one activity that nearly no marketer can afford to pass up. Not only is it much cheaper than comparable methods like direct mail advertising (no materials costs!), but there is plenty of evidence to suggest that it's much more effective too. Every dollar spent on email marketing in 2016 generated an average of $44 in return, up significantly from just a few years prior and still rising today - no other method even comes close to that level of efficacy.
Inbound marketing is gaining popularity, and with good reason. Leads gained from inbound marketing cost 62% less on average than those gained from outbound marketing, making this strategy the clear choice for cost-conscious marketers. However, long lists of leads will only take you so far; it’s what you do with them that really counts. In this post, we'll talk about some essential principles that will help you nurture those initial leads into full-blown conversions using the strengths of inbound marketing as your guide.
Email marketing is a relatively simple marketing technique that offers a great ROI, but only if it's done right. Did you know that many of your marketing emails may never be reaching your subscribers' inboxes? If you weren't concerned about your email delivery rate before reading this, you should be.
Email marketing is the cornerstone of any modern inbound marketing strategy, but the design and content of the messages are not the only things you should be considering. Investing in email quality verification is a vital part of a smartly designed campaign and will ensure that those emails actually end up where they need to go. After all, the flashiest and highest-converting campaigns are worthless if they can't reach potential customers.