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How to improve lead conversion after networking events?

Posted by Elias Rizk on Feb 20, 2019 11:00:00 AM

Because follow-ups take place outside of the well-understood context of networking events, some people find them difficult to navigate and therefore abandon the idea altogether. Unfortunately, that choice is sure to have detrimental effects on business revenue. Up to 80% of leads are not followed up on after B2B networking events; that’s a whole lot of lost potential.

Perfecting the art of the follow-up is one of the most useful things any professional can learn regardless of what field they are in. Anyone can chat with people at an event, but someone who takes the time to seek those same people out later and sow the seeds of a proper relationship are the ones who will ultimately see the most success. That’s why it’s important to know the best follow-up processes to employ and why.

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Topics: Networking events, Sales performance, Lead Conversion

How to attract, convert and nurture leads with marketing?

Posted by Elias Rizk on Oct 2, 2018 11:00:00 AM

It's no secret that marketers need to be people-pleasers just as much as they need to be able to understand SEO or review performance metrics. The entire reason marketing exists as a concept is to recognize that it's not enough to put a product in front of a customer and hope they buy it. You have to entice people into choosing the brand you're representing over any of the many alternative available to them. Marketers are the professionals responsible for ensuring that this happens.

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Topics: Marketing performance, Lead Generation, Lead Conversion