Because follow-ups take place outside of the well-understood context of networking events, some people find them difficult to navigate and therefore abandon the idea altogether. Unfortunately, that choice is sure to have detrimental effects on business revenue. Up to 80% of leads are not followed up on after B2B networking events; that’s a whole lot of lost potential.
Perfecting the art of the follow-up is one of the most useful things any professional can learn regardless of what field they are in. Anyone can chat with people at an event, but someone who takes the time to seek those same people out later and sow the seeds of a proper relationship are the ones who will ultimately see the most success. That’s why it’s important to know the best follow-up processes to employ and why.