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After our discussion of the many benefits of account-based marketing (ABM) in our last piece, it should come as no surprise to...


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Tags: Marketing performance, Lead Generation, Account-Based Marketing

Most company leaders are aware of the importance of data to their business operations, but have you ever thought about whether...


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Tags: Contact data quality management, Lead Generation

Marketing presents many unique challenges, like any profession.

The four following issues are those which marketers like you...


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Tags: Marketing performance, Lead Generation

Attending a great networking event is only step one of a successful attempt to create new contacts. Once the event is over,...


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Tags: Networking events, Sales performance, Contact data quality management,

This one reason costs businesses $9.7 million each year 😱 but it’s impossible to say how much larger that number would be if...


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Tags: Contact data quality management, Marketing performance, Email Marketing,

If you know you need new customers coming in to keep growing your business, it’s in your best interest to pay attention to...


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Tags: Marketing performance, Lead Generation

If you measure a marketing activity’s value by how much companies are willing to invest in it, lead generation is clearly near...


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Tags: Sales performance, Marketing performance, Lead Generation

Inbound marketing is gaining popularity, and with good reason.

Leads gained from inbound marketing cost 62% less on average...


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Tags: Marketing performance, Email Marketing, Lead Generation,

A quality lead is a marketer’s dream.

These leads are easy to convert into paying customers and have the needs and budget to...


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Tags: Sales performance, Marketing performance, Lead Generation

 

While getting your hands on a large number of leads is great, it’s only half the battle.

The best lead converts fast and...


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Tags: Marketing performance, Lead Generation

Now that the average American spends 10 hours and 39 minutes a day with a screen in front of them, marketing has developed a...


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Tags: Marketing performance, Lead Generation

Content marketing is the second pillar of twenty-first century marketing strategies (standing alongside our previous topic, ...


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Tags: Marketing performance, Lead Generation

Email marketing is perhaps the one activity that nearly no marketer can afford to pass up. Not only is it much cheaper than...


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Tags: Marketing performance, Email Marketing, Lead Generation

It's no secret that marketers need to be people-pleasers just as much as they need to be able to understand SEO or review...


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Tags: Marketing performance, Lead Generation, Lead Conversion