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All the researches and data tell you that attending events and tradeshows is still clearly worth doing.

And they show you that...


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Tags: Networking events, Sales performance, Marketing performance

When you are working on driving revenue growth, your efforts to bring your marketing and sales closer together has never been...


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Tags: Sales performance, Marketing performance

Inbound marketing was once the crown jewel of all the marketing initiatives you could run, but times are finally changing.

...


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Tags: Marketing performance, Account-Based Marketing

It’s hard to go wrong with account-based marketing (ABM)

85% of marketers who have used it and measured their results after,...


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Tags: Sales performance, Marketing performance, Account-Based Marketing

After our discussion of the many benefits of account-based marketing (ABM) in our last piece, it should come as no surprise to...


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Tags: Marketing performance, Lead Generation, Account-Based Marketing

It’s hard keeping a company’s sales numbers strong these days, and most organizations are eager to find any way to make this...


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Tags: Marketing performance, Account-Based Marketing

Marketing presents many unique challenges, like any profession.

The four following issues are those which marketers like you...


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Tags: Marketing performance, Lead Generation

Attending a great networking event is only step one of a successful attempt to create new contacts. Once the event is over,...


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Tags: Networking events, Sales performance, Contact data quality management,

This one reason costs businesses $9.7 million each year 😱 but it’s impossible to say how much larger that number would be if...


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Tags: Contact data quality management, Marketing performance, Email Marketing,

If you know you need new customers coming in to keep growing your business, it’s in your best interest to pay attention to...


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Tags: Marketing performance, Lead Generation

If you measure a marketing activity’s value by how much companies are willing to invest in it, lead generation is clearly near...


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Tags: Sales performance, Marketing performance, Lead Generation

Inbound marketing is gaining popularity, and with good reason.

Leads gained from inbound marketing cost 62% less on average...


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Tags: Marketing performance, Email Marketing, Lead Generation,

A quality lead is a marketer’s dream.

These leads are easy to convert into paying customers and have the needs and budget to...


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Tags: Sales performance, Marketing performance, Lead Generation

Email marketing is a relatively simple marketing technique that offers a great ROI, but only if it's done right. Furthermore,...


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Tags: Contact data quality management, Marketing performance, Email Marketing

 

While getting your hands on a large number of leads is great, it’s only half the battle.

The best lead converts fast and...


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Tags: Marketing performance, Lead Generation

Wherever your business is going in the next year or so, networking events are probably going to be a part of it. 84% of...


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Tags: Networking events, Marketing performance

We all know that networking is an important part of being part of the working world;

However, it may not always be easy to...


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Tags: Networking events, Sales performance, Marketing performance

Networking events are a great way to extend your contact base and reach for greater success; 78% of start-ups cite networking...


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Tags: Networking events, Sales performance, Marketing performance

 Artificial intelligence, AI, isn’t just a science fiction concept anymore. This innovation has become the new trend in...


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Tags: Sales performance, Contact data quality management, Marketing performance

Data is a shockingly underused resource in the modern business world. Despite the fact that most businesses collect it in some...


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Tags: Sales performance, Contact data quality management, Marketing performance