Your marketing and sales content dose to grow your business

Save money and time by avoiding 6 lead generation mistakes

Posted by Suzanne Seif on Apr 10, 2019 11:00:00 AM

If you know you need new customers coming in to keep growing your business, it’s in your best interest to pay attention to your lead generation strategies.

Generating leads remains a top concern for 65% of marketers surveyed in 2018, and since your pool of leads forms the source of much of your customer base, that’s a major problem. The long-term survival of your company could depend on your success in this area.

That’s why it’s critical that you identify and remedy any mistakes you’re currently making with your lead generation strategy so you can stop them from impacting you in the future.

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Topics: Marketing performance, Lead Generation

Successful lead generation : Digital Vs. Traditional

Posted by Suzanne Seif on Apr 4, 2019 11:00:00 AM

If you measure a marketing activity’s value by how much companies are willing to invest in it, lead generation is clearly near the top of the heap.

71% of marketers are planning to increase their lead generation budgets this year, and 46% of those believe that this area deserves an additional 20% or more budget than what is currently earmarked for it now.

There are two main types of lead generation – digital and traditional – and it pays to be familiar with both.

Check out what they are, some pros and cons for each side, and some considerations to take into account when choosing which to use.

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Topics: Sales performance, Marketing performance, Lead Generation

How to get more customers with inbound marketing?

Posted by Elias Rizk on Apr 3, 2019 11:00:00 AM

Inbound marketing is gaining popularity, and with good reason.

Leads gained from inbound marketing cost 62% less on average than those gained from outbound marketing, making this strategy the clear choice for cost-conscious marketers.

However, long lists of leads will only take you so far; it’s what you do with them that really counts.

In this post, we'll talk about some essential principles that will help you nurture those initial leads into full-blown conversions using the strengths of inbound marketing as your guide.

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Topics: Marketing performance, Email Marketing, Lead Generation, Lead Conversion

How to excel at quality lead generation?

Posted by Suzanne Seif on Mar 27, 2019 11:00:00 AM

A quality lead is a marketer’s dream: these leads are easy to convert into paying customers and have the needs and budget to provide you with ongoing revenue for a long time. With enough of them, you have the basis for a thriving business for years to come.

Unfortunately, leads like that don’t grow on trees. 46% of B2B sales representatives say that poor lead quantity and quality is their biggest problem in their day-to-day operations. This suggests that not only do you need high-quality leads, but you need a lot of them. This might sound like a daunting prospect, but it doesn’t have to be that hard. The process of generating a sufficient level of high-quality leads over time is as simple as following the right steps, and we’ve laid them out for you right here.

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Topics: Sales performance, Marketing performance, Lead Generation

How to reach out your leads through email marketing?

Posted by Elias Rizk on Mar 20, 2019 11:00:00 AM

Email marketing is a relatively simple marketing technique that offers a great ROI, but only if it's done right. Furthermore, it's one of the best ways to reach leads, build relationships and increase sales, especially if you’re on a budget.

Did you know that many of your marketing emails may never be reaching your subscribers' inboxes?

If you weren't concerned about your email delivery rate before reading this, you should be.

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Topics: Contact data quality management, Marketing performance, Email Marketing

6 tips to help you with quality lead generation

Posted by Suzanne Seif on Mar 12, 2019 11:00:00 AM

While getting your hands on a large number of leads is great, it’s only half the battle. The best lead converts fast and stays forever, but not every lead will provide any revenue at all. 70% of marketers say that the most important objective in a good lead generation strategy is to improve lead quality. The way you capture, build and manage your contact profiles is what will determine your overall level of lead quality, and with it, your success as a company.

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Topics: Marketing performance, Lead Generation

Top 4 challenges for marketers and how to overcome them

Posted by Suzanne Seif on Mar 6, 2019 11:00:00 AM

Like any profession, marketing presents many unique challenges. Only 22% of marketers are happy with their marketing conversion rates, leaving a lot of room for improvement. The four following issues are those which marketers like you are most worried about right now and they’re likely to be affecting you too. By figuring out how to remedy them early on, you’ll ensure that they can’t continue to hinder you going forward.

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Topics: Marketing performance, Lead Generation

Where will networking events be one year from now

Posted by Elias Rizk on Feb 26, 2019 11:00:00 AM

Wherever your business is going in the next year or so, networking events are probably going to be a part of it. 84% of professionals in leadership roles agree that live events (including networking events) are critical to the success of their companies. Given how important they are, they deserve some extra consideration. Don’t write off next year’s events as just another matter of course; the world of networking events is changing, and yours should be changing with it.

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Topics: Networking events, Marketing performance

Don't lose your leads from networking events

Posted by Elias Rizk on Feb 5, 2019 11:00:00 AM

Attending a great networking event is only step one of a successful attempt to create new contacts. Once the event is over, what next? Although about 75% of people network in some way, not all of them understand that an event is only meant to provide initial introductions to people of interest. It’s up to you to take it the rest of the way or watch those budding new business relationships wither.

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Topics: Networking events, Sales performance, Contact data quality management, Marketing performance, Lead Generation

4 ways to get the most out of networking events

Posted by Elias Rizk on Jan 30, 2019 11:00:00 AM

We all know that networking is an important part of being part of the working world; however, it may not always be easy to give this activity the attention it deserves. 41% of professionals say that they would like to network more, but they simply do not have the time to do so. If you’re anything like them, you need to make sure that the time that you do spend at events counts for something. Believe it or not, the right actions and attitudes can have a big impact on networking outcomes.

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Topics: Networking events, Sales performance, Marketing performance