Attending a great networking event is only step one of a successful attempt to create new contacts. Once the event is over, what next? Although about 75% of people network in some way, not all of them understand that an event is only meant to provide initial introductions to people of interest. It’s up to you to take it the rest of the way or watch those budding new business relationships wither.
We all know that networking is an important part of being part of the working world; however, it may not always be easy to give this activity the attention it deserves. 41% of professionals say that they would like to network more, but they simply do not have the time to do so. If you’re anything like them, you need to make sure that the time that you do spend at events counts for something. Believe it or not, the right actions and attitudes can have a big impact on networking outcomes.
Networking events may occasionally seem like an outdated concept now that it’s possible to speak to anyone from anywhere at the touch of a button, but the stats on this matter speak for themselves. 40% of new prospects that you meet face-to-face can be expected to convert into new customers at some point; there's no better way to start off a business relationship.
Going to networking events is clearly worth doing, but it’s also worth thinking about what you might do to boost the effectiveness of the time, energy and resources you’re investing to do so. Getting the right tools at your side is critical to making this happen, and there’s one in particular that you might miss: a mobile business card scanner.
Networking events are a great way to extend your contact base and reach for greater success; 78% of start-ups cite networking as being critical to establishing their early customer base. However, these events have developed a bit of a dour reputation over the years. If picturing one makes you think of a joyless congregation of grey suits, you’re not alone, but you’ve still got the wrong idea. Networking events can be both effective and fun – in fact, these two goals often go hand in hand. With these tips, the next one you host could be the best your guests attend all year.
Artificial intelligence, AI, isn’t just a science fiction concept anymore. This innovation has become the new trend in information technology and it is about to bring massive change to just about every industry. It is projected to account for $36.8 billion in revenue by the end of the year 2025.
Data is a shockingly underused resource in the modern business world. Despite the fact that most businesses collect it in some fashion, a mere 39% of them are actually making use of their contact data in a productive way. Part of the reason for this may be that this data is not of sufficient quality to be helpful. This is, of course, a tremendous waste. This resource holds incredible potential, and while it does require some active intervention to render it useful, getting your data quality in line up-front sure to pay off.
Excellent quality data is an elusive thing. Only 3% of all companies have databases that conform to even basic data quality standards (meaning that 97 out of 100 of their records are considered to be of good quality). This is an extremely low number, but perhaps it shouldn't be surprising. There are six key features that make up excellent quality data, and all six must be present in order for data to qualify.
Here's a shocking statistic: poor quality data reportedly costs businesses $9.7 million per year. What's worse, the nature of the problem means that you probably don't even know if it's affecting you.
Getting the Right Data
Data is a huge part of what makes modern marketing and selling techniques possible, and that's why we all keep contact data records. However, not just any contact data will do. You need quality data if you're going to make a positive impact on your business, and that's where contact data quality management comes in. This term refers to the process of monitoring and controlling the quality of your contact data - data that is:
Every marketer makes mistakes, I know I do, but we all aim to make as few as possible. With 82% of both B2B and B2C companies incorporate email in their marketing strategies, most marketers will be doing some email marketing work whether they are proficient in it or not. Even if you think of yourself as a seasoned email pro, you might be surprised at some of the little things that may be escaping your notice. A savvy marketer knows that there is always room for improvement; that's why we're bringing you this list of seven mistakes you may be making when working on your email marketing initiatives.
Email marketing may have only recently become ubiquitous, but it's actually much older than many people think. As of 2018, email marketing has experienced a 40-year history of both successes and failures. Over that time, certain standards have evolved. There are many rules that email marketers are generally expected to follow. You probably know many of them already: grow your subscribers list organically, track things like click-through and open rates, remember your call-to-action at the end, and many more.