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Excellent quality data is an elusive thing. Only 3% of all companies have databases that conform to even basic data quality...


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Tags: Contact data quality management, Marketing performance

Here's a shocking statistic:

Poor quality data reportedly costs businesses $9.7 million per year 😱

What's worse, the nature...


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Tags: Contact data quality management, Marketing performance

Every marketer makes mistakes, I know I do, but we all aim to make as few as possible.

With 82% of both B2B and B2C companies...


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Tags: Marketing performance, Email Marketing

Email marketing may have only recently become ubiquitous, but it's actually much older than many people think. As of 2018,...


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Tags: Marketing performance, Email Marketing

Think your boss doesn't care what your email bounce stats look like on each marketing campaign you run?🧐

Think again.

Email...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Now that digital marketing is becoming an increasingly important piece of the industry (it's projected to take over 54% of...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Now that the average American spends 10 hours and 39 minutes a day with a screen in front of them, marketing has developed a...


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Tags: Marketing performance, Lead Generation

Sending an email is easy, right? Just write it up, enter in the appropriate email addresses, and let it go. Marketing emails...


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Tags: Contact data quality management, Marketing performance, Email Marketing

Content marketing is the second pillar of twenty-first century marketing strategies (standing alongside our previous topic, ...


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Tags: Marketing performance, Lead Generation

Email marketing is perhaps the one activity that nearly no marketer can afford to pass up. Not only is it much cheaper than...


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Tags: Marketing performance, Email Marketing, Lead Generation

It's no secret that marketers need to be people-pleasers just as much as they need to be able to understand SEO or review...


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Tags: Marketing performance, Lead Generation, Lead Conversion

Email marketing is the cornerstone of any modern inbound marketing strategy, but the design and content of the messages are...


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Tags: Contact data quality management, Marketing performance, Email Marketing