Your marketing and sales content dose to grow your business

Successful lead generation : Digital Vs. Traditional

Posted by Suzanne Seif on Apr 4, 2019 11:00:00 AM

If you measure a marketing activity’s value by how much companies are willing to invest in it, lead generation is clearly near the top of the heap.

71% of marketers are planning to increase their lead generation budgets this year, and 46% of those believe that this area deserves an additional 20% or more budget than what is currently earmarked for it now.

There are two main types of lead generation – digital and traditional – and it pays to be familiar with both.

Check out what they are, some pros and cons for each side, and some considerations to take into account when choosing which to use.

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Topics: Sales performance, Marketing performance, Lead Generation

How to excel at quality lead generation?

Posted by Suzanne Seif on Mar 27, 2019 11:00:00 AM

A quality lead is a marketer’s dream: these leads are easy to convert into paying customers and have the needs and budget to provide you with ongoing revenue for a long time. With enough of them, you have the basis for a thriving business for years to come.

Unfortunately, leads like that don’t grow on trees. 46% of B2B sales representatives say that poor lead quantity and quality is their biggest problem in their day-to-day operations. This suggests that not only do you need high-quality leads, but you need a lot of them. This might sound like a daunting prospect, but it doesn’t have to be that hard. The process of generating a sufficient level of high-quality leads over time is as simple as following the right steps, and we’ve laid them out for you right here.

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Topics: Sales performance, Marketing performance, Lead Generation

How to improve lead conversion after networking events?

Posted by Elias Rizk on Feb 20, 2019 11:00:00 AM

Because follow-ups take place outside of the well-understood context of networking events, some people find them difficult to navigate and therefore abandon the idea altogether. Unfortunately, that choice is sure to have detrimental effects on business revenue. Up to 80% of leads are not followed up on after B2B networking events; that’s a whole lot of lost potential.

Perfecting the art of the follow-up is one of the most useful things any professional can learn regardless of what field they are in. Anyone can chat with people at an event, but someone who takes the time to seek those same people out later and sow the seeds of a proper relationship are the ones who will ultimately see the most success. That’s why it’s important to know the best follow-up processes to employ and why.

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Topics: Networking events, Sales performance, Lead Conversion

Get your team ready for networking events

Posted by Elias Rizk on Feb 14, 2019 11:00:00 AM

Networking is usually thought of as a solo activity, but this isn’t always the case. 68% of companies use networking events of some kind to draw in the bulk of their sales leads. Strategies like this mean that networking has to be a team effort. If you’re getting ready to lead your team into a new networking event, it’s up to you to prepare them. This four-step plan is a great place to start.

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Topics: Networking events, Sales performance

Don't lose your leads from networking events

Posted by Elias Rizk on Feb 5, 2019 11:00:00 AM

Attending a great networking event is only step one of a successful attempt to create new contacts. Once the event is over, what next? Although about 75% of people network in some way, not all of them understand that an event is only meant to provide initial introductions to people of interest. It’s up to you to take it the rest of the way or watch those budding new business relationships wither.

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Topics: Networking events, Sales performance, Contact data quality management, Marketing performance, Lead Generation

4 ways to get the most out of networking events

Posted by Elias Rizk on Jan 30, 2019 11:00:00 AM

We all know that networking is an important part of being part of the working world; however, it may not always be easy to give this activity the attention it deserves. 41% of professionals say that they would like to network more, but they simply do not have the time to do so. If you’re anything like them, you need to make sure that the time that you do spend at events counts for something. Believe it or not, the right actions and attitudes can have a big impact on networking outcomes.

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Topics: Networking events, Sales performance, Marketing performance

The one tool you might be missing in networking events

Posted by Elias Rizk on Jan 24, 2019 12:18:05 PM

 

Networking events may occasionally seem like an outdated concept now that it’s possible to speak to anyone from anywhere at the touch of a button, but the stats on this matter speak for themselves. 40% of new prospects that you meet face-to-face can be expected to convert into new customers at some point; there's no better way to start off a business relationship.

Going to networking events is clearly worth doing, but it’s also worth thinking about what you might do to boost the effectiveness of the time, energy and resources you’re investing to do so. Getting the right tools at your side is critical to making this happen, and there’s one in particular that you might miss: Lead capturing mobile app.

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Topics: Networking events, Sales performance, Marketing performance

🙂 How to make networking events effective and fun?

Posted by Elias Rizk on Jan 16, 2019 11:00:00 AM

Networking events are a great way to extend your contact base and reach for greater success; 78% of start-ups cite networking as being critical to establishing their early customer base. However, these events have developed a bit of a dour reputation over the years. If picturing one makes you think of a joyless congregation of grey suits, you’re not alone, but you’ve still got the wrong idea. Networking events can be both effective and fun – in fact, these two goals often go hand in hand. With these tips, the next one you host could be the best your guests attend all year.

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Topics: Networking events, Sales performance, Marketing performance

The next big thing in data quality is getting ready for AI

Posted by Elias Rizk on Jan 9, 2019 11:00:00 AM

 

Artificial intelligence, AI, isn’t just a science fiction concept anymore. This innovation has become the new trend in information technology and it is about to bring massive change to just about every industry. It is projected to account for $36.8 billion in revenue by the end of the year 2025.

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Topics: Sales performance, Contact data quality management, Marketing performance

6 great benefits from quality contact data

Posted by Elias Rizk on Dec 18, 2018 1:00:00 PM

Data is a shockingly underused resource in the modern business world. Despite the fact that most businesses collect it in some fashion, a mere 39% of them are actually making use of their contact data in a productive way. Part of the reason for this may be that this data is not of sufficient quality to be helpful. This is, of course, a tremendous waste. This resource holds incredible potential, and while it does require some active intervention to render it useful, getting your data quality in line up-front sure to pay off.

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Topics: Sales performance, Contact data quality management, Marketing performance