While getting your hands on a large number of leads is great, it’s only half the battle. The best lead converts fast and stays forever, but not every lead will provide any revenue at all. These six tips will help you find the best leads in your current crop and find more quality candidates in your future lead generation efforts as well.
If you find yourself needing to improve business revenue, you might be surprised to learn that you can do so by paying more attention to contact data quality. This commonly overlooked culprit costs all businesses an estimated total of $9.7 million per year, but relatively few marketers, salespeople or business leaders are even aware of it.